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UAE goes Green
May. 17, 2009
Dubai, United Arab Emirates
David Green eyewear has entered the UAU with a totally fresh approach. David Green eyewear uses numerous different manufacturing sources and material origins to create frames that are exquisite and individual for the patient.
The launch of the new collection at Vision X 2009 in Dubai is tangible proof of how successful this approach is. Acetate is sourced from Italy, nose pads from France and Germany. Silicone temples from Japan offer a revolutionary advance in comfort. The collection took over two years to perfect, and is now available here in UAE.
The David Green Brand positioning is also totally fresh - the "eyes for the environment" brand positioning has never been done before in our industry. Optometrists have remarked on how the bright fresh green displays are truly capturing the attention of patients. Natural materials like dried wheat, stones and water are used in place of the conventional trade posters. This is also in keeping with the passion David has for protecting and conserving the environment.
European trends are moving strongly towards the "green" awareness and this is rapidly spreading to UAE.
Check out this new green brand available now from leading optometrists.
For further information visit www.davidgreen.ae